Company: Janssen Healthcare Innovation
Role: UX/UI Designer, sole designer on project
Location: Philadelphia
Timeframe: 2016-2017
Brief: Redesign key marketing website for healthcare platform app and add new flows smart medication Android app
I collaborated with Johnson & Johnson subsidiary, Janssen Healthcare Innovation to redesign the existing Care4Today.com as well as create new responsive designs to market the Care4Today mobile app. My work for JHI included a thorough information architecture process which allowed us to find better ways to connect users with pertinent calls-to-action. I also worked to ensure my designs translated from mobile to desktop web browsers as seamlessly as possible.
As well as the redesign of Care4Today.com, I designed 8 content
pages for the Care4Today Connect site experience for patients
and healthcare providers. The solution focused on providing users
with clear, high contrast typography, vivid lifestyle imagery and
wide amounts of whitespace around design elements. The result
is a marketing website that celebrates the human connections JHI
aims to cultivate along patient journeys.
Discovery and User Research
Objectives
- Review existing research among key users (senior citizens in a cancer patient trial study aged 65 and older)
- Adhere to material design guidelines while also accounting for specific user interface needs such as color contrast, text legibility and ease of use
- Design new UI specifications for redesigned marketing website and new screens in separate smart medicaiton app
Research
- Secondary research
- Stakeholder interviews
- White boarding sessions
- User journey mapping
- Usability testing sessions
Needs
- Ability to easily track medical adherence data (iSmart app)
- Gain better education into patient journeys with Care4Today app platform
Wants
- New brand guidelines
- Cleaner design
- Simple to use for non-tech savvy users
Desires
- New instructional onboarding flow
Care4Today App (iSmart)
I collaborated with Johnson & Johnson subsidiary, Janssen Healthcare Innovation to create new app design screens for Care4Today(iSmart internally), a smart medication app for Android devices.
In concert with key stakeholders at JHI, I worked to reduce friction in the user experience as well as envision new flows. One new key feature was to add a task flow that will allow patients to officially register for a medical observational study. Patients are then able to provide their physician with a unique membership identification code. Additionally, I worked to improve the app’s on boarding tutorial screens. I was also a key partner in producing a video tutorial patients can access on first use and by selecting it within a main contextual window.
Patients are able to export their adherence data and send it to their HCP. My work included revised data charts that depict each patient’s weekly adherence for up to 56 days.
The new responsive site was a success and is still hosted at Care4today.com. The final updated app screens were handed off to a team in United Kingdom where the cancer patient trial study was being conducted due to legal reasons.